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10 Essential Things to Know Before Visiting Frieze London 2025


Visitors at Frieze London booths

1. Know the Dates and Locations

Frieze London and Frieze Masters run from 15–19 October 2025 at Regent’s Park, London. Alongside them, Frieze Sculpture is on view outdoors from 17 September to 2 November 2025 — and it's free.

2. Buy Your Tickets in Advance For Frieze London

Tickets must be purchased online via frieze.seetickets.com. Most are timed entry and do not allow re-entry, so plan your time carefully.

3. Start Your Day with Frieze Sculpture

Before diving into the main fair, arrive early and explore Frieze Sculpture. This peaceful, outdoor display sets the tone and gives you a first impression of the creative energy in Regent’s Park.

4. Prioritize with a One-Day or Two-Day Plan

If you're visiting for one day:

  • 08:45 – Start with the Sculpture Trail.

  • 10:30 – Enter Frieze London, beginning with the Focus or Curated sections.

  • 13:00 – Take a break, hydrate, and review your list.

  • 14:00 – Head to Frieze Masters for historical depth.

  • 16:30 – Return to top booths, ask about editions, prices, and conditions.

If you have two days:

  • Day 1: Focus on Frieze London, performances, and emerging galleries.

  • Day 2: Start at Frieze Masters, walk Frieze Sculpture fully, and revisit either fair for decisions.

5. Plan for MENA and Women Artists

If you're particularly interested in artists from the Middle East or emerging women artists, define your focus ahead of time. Look for:

  • Transparent visual language

  • Modular structures and urban references

  • Works with traceable materials and social themes

Time-based media? Ask about display conditions, sound quality, and technical documentation.

6. Don’t Skip Frieze Masters

Frieze Masters isn’t just “old art.” It creates cross-century conversations that can clarify what you saw in the contemporary sections. Focus on post-war anchors and historical techniques still shaping today’s work.

7. Buy Smart: Editions, COAs, and Logistics

Editions & Prints: Confirm size, artist proofs, and material specs. Ask about paper, inks, mounting, and care instructions.

Certificates of Authenticity: Should include artist, title, dimensions, edition number, and signature. For digital media, ask about format, license, and backup.

Pricing & VAT: Confirm the currency, VAT rate, and any margin scheme. Request a pro-forma invoice before payment.

Shipping: Get multiple quotes. Compare packing, customs handling, and insurance options. Save all paperwork for future valuation.

8. Pack Light & Stay Focused

Bring a water bottle, a notebook, and a fully charged phone. Photograph booth numbers and layouts to retrace steps. Plan for breaks — your eyes and brain will thank you.

9. Use This Quick Checklist Before Buying

  • Artist CV & exhibition history

  • Edition size, APs, and variants

  • COA and care details

  • Framing quality or mounting method

  • Shipping quotes and insurance coverage

  • Clear terms: payment, hold periods, VAT, delivery

10. Read the FAQs

Can I buy tickets on site?No. All tickets are sold online in advance.

Is re-entry allowed?Usually not. Most timed tickets are single-entry.

Is Frieze Sculpture free?Yes! It runs mid-September to early November.

Difference between Frieze London and Masters?Frieze London = contemporary art. Frieze Masters = historical and post-war works.

Where can I confirm visitor rules and opening hours?At the official Frieze visitor page.

 
 
 

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